How Architectural Copper & Sheet Metal’s New Website Proved its Worth in Just 26 Days
On November 1, 2024, we launched a brand-new website for Architectural Copper & Sheet Metal Ltd., led by Patrick Durham. The goal was simple yet ambitious: to transform their digital presence into a lead-generating powerhouse that accurately reflected their craftsmanship and expertise.
Fast forward just 26 days, and the results speak for themselves.
Patrick sent us this message:
November 26, 2024 “Generated roughly 3 leads since launch – already way better rate than before.” - Patrick Durham owner of Architectural Copper & Sheet Metal Ltd.
For us, this success wasn’t a surprise – it was the culmination of meticulous planning, expert execution, and a deep understanding of their industry. Here’s why this project succeeded so quickly and why Architectural Copper & Sheet Metal is now poised for continued growth.
1. The Strategic Launch: Building a Website That Works
When we took on this project, our first priority – to understand the unique needs of Architectural Copper & Sheet Metal Ltd. Patrick Durham specializes in high-end copper and sheet metal roofing, architectural metalwork, and custom designs. His craftsmanship speaks for itself, but his old website wasn’t doing him justice.
To fix that, we focused on three key areas:
- SEO Optimization: We implemented a comprehensive keyword strategy targeting phrases like “standing seam copper roofing,” “custom copper roofing,” and “architectural metalwork.” These terms ensured the website would rank well on Google and attract the right audience.
- User-Centric Design: We crafted a clean, professional design aimed at the ideal personality profile inside the target market – a scientific method, with easy navigation, stunning visuals of their projects, and clear calls to action. Visitors could quickly find what they needed and contact Patrick without hassle.
- Targeted Content: The content highlighted Patrick’s expertise, the premium materials he uses (like those from Canadian Brass & Co and Agway Metals), and the durability and elegance of his work.
2. Why the Quick Results?
While generating three high-quality leads in just 26 days might seem impressive, it wasn’t a fluke. Here’s why we expected results:
- Niche Targeting: The website was built to attract a specific audience–homeowners and businesses seeking high-end copper and sheet metal solutions. By aligning the design, content, and SEO with this niche, we increased the chances of turning visitors into leads.
- Mobile Optimization: Many of Patrick’s potential customers browse on mobile devices. We ensured the site was fully responsive, providing a seamless experience on any screen.
- Data-Driven Approach: We didn’t guess what would work–we relied on analytics, keyword research, and industry trends to make informed decisions about every aspect of the website.
3. The Impact: Transforming a Business
Patrick’s feedback confirms what we always aim to achieve: measurable, meaningful results. The new website has already outperformed his previous one in just under a month. Generating three leads might sound modest, but in a specialized field like architectural copper and sheet metal, every lead represents a significant opportunity and a potential long-term client.
4. Looking Ahead: Building on the Momentum
The success of this project is just the beginning. As the website continues to attract traffic and generate leads, Patrick’s business will see even greater returns. Ongoing blogging, regular updates, and continuous optimization will ensure that this momentum doesn’t slow down.
In All Reality
Patrick Durham effectively paid for his website with less than one of the leads from his new website and his text message wasn’t a surprise to us – it was validation of the hard work and strategic planning that went into this project. By focusing on what matters most to his business, we created a digital presence that doesn’t just exist; it performs.
If you’re ready to transform your website into a lead-generating machine like Architectural Copper & Sheet Metal, contact us today. Let’s discuss how we can achieve success together.